Towards Advertising on Social Networks
نویسندگان
چکیده
Web advertising has become a financial backbone of business success nowadays. All major Web search engines such as Google, Microsoft and Yahoo! derive significant revenue from advertising. However, as a new area of research, online advertising has not yet reached its full potential. In particular, little research has been done on advertising on social networks. In this position paper, we present our review of some research issues related to advertising on social networks and some preliminary results in a related task of recommending news articles to users of Facebook.
منابع مشابه
Designing the Attitude toward Advertising Model through Mobile Social Networks
The aim of this research is to help advance a better understanding of digital advertising innovation adoption, consumer acceptance of customized advertising, and the influence of customized advertising on product purchase intent via a mobile social network. To this end, two types of questionnaires, including an open questionnaire filled up by 16 experts and university professors was designed to...
متن کاملA Framework for Identification The Effective Factors In Accepting The Accepting The Electronic Word Of Mouth Advertising In Instagram
Nowadays, people rely mostly on the information gathered through word of mouth regarding the purchase of products of using services. On the other hand, due to the expansion of social networks among people and its daily usage in society, these advertisements are mostly published in social networks. However, not all these advertisements are accepted by the audiences. Therefore, the aim of this st...
متن کاملPredicting Users' Future Level of Communication Activity in Online Social Networks: A First Step towards More Advertising Effectiveness
Many Online Social Networks do not generate sustainable revenues through advertising, even though active usage has reached enormous scales. To enable more effective advertising strategies in Online Social Networks, it is essential to identify users who can affect a large number of friends, acquaintances, or other users in the network. In this context, especially users’ future level of communica...
متن کاملTowards reasonable Revenue Streams through Marketing in Mobile Social Networks
Theoretically, Social Networks offer prospective opportunities for marketing activities. Large audiences spend a considerable amount of time in such networks and disclose significant amounts of personal data, which could serve as a foundation for highly targeted online marketing campaigns. However, by now, Social Networks did not actually succeed in turning these potentials into substantial rev...
متن کاملThe Role of TARP Factor in Social Network Advertising in Brand Awareness and Purchase Intention of Sport Brands
Background. Nowadays, One of the factors affecting the social network advertising is the numbers or frequencies of sending an advertisement. Objectives. the objective of this study was to investigate the role of the Target Audience Rating Point factor in social network advertising in brand awareness and purchase intention of sport brands. Methods. This quasi-experimental study was conducted ...
متن کامل